I think that those of us who work in marketing often over-estimate the degree of affection that people have toward brands.
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Nigel Hollis, Author at Branding Strategy Insider - Page 6 of 10
A couple of weeks ago, I referred to an article on the importance of signs titled, “The Secret Language of Signs” by Julia Turner in Slate magazine.
Product experience is the ultimate determinant of brand loyalty. Design of that experience is one of the few areas where creativity can still provide a tangible and sustainable competitive edge. However, the brand experience extends far beyond the product to all brand touch points, including advertising. Recently I heard of an example of advertising that literally was a touch point.
Last week, Warren Buffett and Jorge Paulo Lemann, closed a $23 billion deal for H. J. Heinz, the maker of Heinz Ketchup, baked beans and baby food.
And then there were four…major U.S. airlines that is. Last week, it was announced that American Airlines will merge with US Airways.