P2P marketing is hardly a new phenomenon, however it is a phenomena that is about to be leveraged to unprecedented heights using our next generation of kids.
NEW THINKING
HomeAuthor
Martin Lindstrom, Author at Branding Strategy Insider - Page 10 of 12
When a customer complains about your product, service, guarantee, or website, it’s not always because the quality was lousy. It may have been because you didn’t manage that customer’s expectations.
Did you know that close to 80 percent of all brands purchased by parents – is controlled by their children?
I’m sure you’d agree with me that the easiest strategy for securing a couple more customers is to reduce the price of your product or service. But, needless to say, this is also a strategy, which will damage your brand, weakening it in the eyes of consumers.
Ever heard of a brand that rejects customers? Probably not. Brands are uniformly desperate to attract them. So why would a brand take the opposite approach?