The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks.
NEW THINKING
HomeAuthor
Mark Ritson, Author at Branding Strategy Insider - Page 5 of 58
Good news this week for the world’s taxi drivers. Suddenly after months of aggressive market expansion Uber looks vulnerable and all of it is self-inflicted.
OK, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximize their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favor with its report on marketing communications.
There is no doubt about it enthusiasm is the enemy of good marketing. I’ve seen it too many times.