Despite all the bling that has been spent on Bing, few people are giving Microsoft’s new search engine much chance of stealing away even a fraction of Google’s dominant market share.
NEW THINKING
HomeAuthor
Mark Ritson, Author at Branding Strategy Insider - Page 21 of 58
I’m calling out British marketers today. They have a lot to learn about the importance of provenance, heritage and history.
It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego campus for the airport. She had a doctor’s appointment in nearby Tucson and had a flight reservation with Southwest Airlines.
Ford chief executive Alan Mulally is famous for one of the first decisions he made after joining the automotive company in 2006.