Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful?
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Mark Di Somma, Author at Branding Strategy Insider - Page 7 of 83
Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality?
Branding is competitive. It’s about staking out the right to earn over others. But when that competitive streak becomes obsessive, brands lose objectivity and that can cost them dearly.
There’s an interesting polarization going on right now in terms of brand size.
It’s a cultural marque in its own right, but in these turbulent times, it’s also a highly relevant piece of advice.