Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is completely redefining itself including a vehicle overhaul redesign. Is the choice of a single-dimensional solution the answer?
Marketing is in trouble and has become its own worst enemy. Over the past few decades, the discipline has evolved into a trade, rather than a profession, focusing on managing and executing marketing communications. This trend is demeaning.
Where are you eating this evening? Where are you meeting friends for appetizers and a drink? Where are you having lunch? The buzz in the restaurant business is that casual dining (easy-going sit-down, table service, tip for the wait staff) is having a moment while fast food (ex., McDonald’s) and fast casual (ex., Chipotle) are in the midst of slowdowns. The problem may be that to protect margins, fast food, fast casual, and certain casual...
Nuuly, the clothing rental enterprise from Urban Outfitters Inc., also home to Anthropologie, Free People, and Urban Outfitters, is winning in a market that Nuuly did not create. Nuuly is the pioneer. But, right now, Nuuly is the possessor of the prize. There is history behind this sort of situation where the category creator craters and a fast follower flips to the top spot. As The Wall Street Journal’s Heard on The Street column described...
There is some reporting that Beyond Meat, the meat-alternative parent of Beyond Burgers and more, is headed for Chapter 11. Apparently, the brand’s last quarter was an even bigger disappointment than previous quarters.
