Luxury BrandingThe Anti-Laws Of Luxury Marketing #6 Jean-Noel KapfererSeptember 6, 20091 min#6. Dominate the client.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #5 Jean-Noel KapfererAugust 29, 20092 min#5. Don’t respond to rising demand.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #4 Jean-Noel KapfererAugust 23, 20092 min#4. Keep non-enthusiasts out.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #3 Jean-Noel KapfererAugust 16, 20093 min#3. Don’t pander to your customers’ wishes.CONTINUE READING
Luxury BrandingThe Anti-Laws Of Luxury Marketing #2 Jean-Noel KapfererAugust 9, 20092 min#2. Does your product have enough flaws?CONTINUE READING