Geoffrey Colon, Author at Branding Strategy Insider - Page 2 of 9

3 Reasons Why Your Brand Will Fail

Today I’m going to share something you will think is negative that is actually positive. It’s positive because it’s a learning lesson for all of us in what Geoffrey Moore eloquently called the “Crossing the Chasm” period of business history. Or what Peter Drucker noted was a movement from the industrial economy into the cognitive post-capitalist world.

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