While nostalgia marketing isn’t new, it is particularly relevant today at a time when people feel increasingly lonely on one hand and distrust brands and corporations on the other.
NEW THINKING
HomeAuthor
Emmanuel Probst, Author at Branding Strategy Insider - Page 3 of 9
Recently I spoke with Tammy Abraham, Vice President, Corporate Partnerships for National Geographic, who provided extensive insight into the National Geographic Brand. Tammy reveals NatGeo took an enormous leap from reverence to relevance over the last ten years, evolving from a magazine to a multi-channel publisher.
Barbara Frederickson is a leading researcher in the field of social psychology and positive psychology. That is, she studies love and other positive emotions such as joy, inspiration, and pride, through the lens of social science, rooted in research studies, hypothesis, and data.
How we earn status has evolved from owning things to living unique experiences. In 1988, Professor Belk argued that our self was “extended” by our possessions.
Watching TV or spending a week on a sandy beach is relaxing, but not fulfilling. Neither experience is involving, nor will we feel entertained and relaxed for any longer than a few hours, if not minutes after it ends. We find fulfillment in creating and discovering new art, which is no longer the exclusivity of elitist galleries catering to a few well-heeled, overly-educated, individuals. Indeed, art has become more accessible and is now omnipresent in...