Companies often ask The Blake Project to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing comprehensive brand management and marketing training sessions for a company, I thought I would share what I believe needs to be included in that comprehensive training. It’s clear to me that successful brand managers have a deep understanding of each of these:
I have written about creating “category-of-one” brands before.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Peter, a partner in a law firm in the Republic of Singapore who writes…
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. We regularly answer questions from marketers everywhere. Today we hear from Dan, a VP of Marketing in New York, New York who writes…
Place of origin often has an impact on the viability of brands that are known to originate from that place. That is because the place of origin itself has its own associations and those associations may either enhance or detract from the brand associations.
