As human beings, it’s just natural to want to hang onto things in our comfort zone. Things and ways of doing things that are familiar make us feel safe, especially in a world that is spinning too fast. The faster it spins, the more we want to cling onto something recognizable. Old habits die hard. You know where we’re going with this. If your organization’s culture is stuck, if you find it hard to let...
It’s an absolute truth that talk value in building a brand is significant. The Internet and every device with an app have put the power of branding into the hands of anyone with a digital connection. Word of mouth has become supersized. Leading brands have gained an edge because they know how to use this power to their advantage and to the advantage of their customers. To ensure that you have the same advantage, here...
