One of the hidden drivers of business is fashion and I’m not just talking about clothing.
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Al Ries, Author at Branding Strategy Insider - Page 7 of 10
From General Electric in New York to The Walt Disney Company in Los Angeles, a velvet curtain has descended across the country separating marketing from management.
Branding is so popular in boardrooms today that some companies are overdoing it. “If one brand is good,” goes the thinking, “then two must be better.”
Simply Better is the title of the marketing book that won the 2005 Berry-AMA Book Prize.
“Would you like to steer the ship?” is a question I used to hear in the Merchant Marine.