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Al Ries, Author at Branding Strategy Insider - Page 10 of 10

Brand Management

Brand Building And The Love Strategy

Al RiesAugust 13, 20095 min

“Love” has become a key ingredient in many marketing programs. Some recent rallying cries:

Brand Strategy

Building A Brand Versus Building A Business

Al RiesAugust 10, 20095 min

Are you building a business? Or are you building a brand? Silly questions, you might be thinking. Naturally, you are trying to do both. But that might be a mistake.

Brand Value & Pricing

Variable Pricing And Brand Destruction

Al RiesAugust 7, 20094 min

A former New York Times editor recently wrote a full-page article for Forbes magazine advocating “variable pricing” for art museums.

Advertising

The Advertising Genius Of Bill Bernbach

Al RiesAugust 2, 20095 min

“Nobody’s Perfect” is the title of Doris Willens’ new book on Bill Bernbach and the golden age of advertising.

Brands and Discounts

Short-Term Gains And Brand Damage

Al RiesJuly 30, 20095 min

Marketing is a long-term proposition. A company can get in trouble if it changes its marketing strategy to cope with a short-term problem.

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