Great brands, like great art, aren’t created in a vacuum. They require a collaborative effort between people usually sitting across from each other, on opposite sides of the table: agencies and clients.
Advertising seems to be much of the role of a marketer in this day and age because advertising helps connect with people. Or does it?
We have become accustomed to tuning out advertising and marketing messages because we don’t like interruptions in our habit-formed lives. And we’re skeptical of the messages ads bring us. In fact, most of us feel ads don’t bring much value to our lives, just more distraction.
Don Draper does not exist in the new world of marketing. What exactly does this new world look like?
Just as doctors are said to make the worst patients, so it can also be said of most advertising agencies, PR firms, and the like.
