Why Logo Management Is Not Brand Management
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq model.
NEW THINKING
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq model.
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America is a great brand. As Americans, we are owners of brand America.
Just notice something. Think of a team you’ve been part of. Or maybe the one you’re in right now. And ask yourself, honestly: does it feel clear? Not organized. Not busy. But clear.
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets and intellectual property at a shocking discount. The once high-flying sneaker brand has finally lost its wings.
Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds.