How Brands Can Compete On Provenance, Purpose And Promise
March 3, 20256 min
Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is an American producer of organic soap and personal care products headquartered in Vista, California. The company was founded in the late 1940s by Emanuel Bronner and continues to be run by members of the Bronner family. The company’s products are known for their text-heavy labels and the variety of their advertised uses for a single product (e.g., one soap advertises eighteen uses, from toothpaste and shampoo to toilet scrubber and insecticide).”