What Today’s McDonald’s Can Learn From Ray Kroc
December 9, 202412 min
The McDonald’s National Owners Association held their annual conference this past November 2024. One of the keynote speakers was to be Larry Light.
NEW THINKING
Home2024
December 2024 - Page 2 of 2 - Branding Strategy Insider
The Strategy Behind Amazon’s Latest Grocery Concept
December 4, 20248 min
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors and the curious have wondered how Amazon would shake up the grocery business. At the time of the purchase, astute commentators opined that Amazon would treat Whole Foods as a laboratory for new grocery and retail ideas. These commentators were not wrong. Amazon has kept audiences busy with different brick-and-mortar versions of stores that combined the technology of Amazon with the behavioral psychology...
How To Design Brand Strategy For Growth And Success
December 3, 20247 min
While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood. Here we clear the air on building the right foundation to think and plan, guided by strategies that drive your unique brand purpose and mission.
Six Ways AI Impacts Marketers And Consumers
December 2, 20247 min
Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed the end of marketing before.