Forming A Brand Council
October 3, 20249 min
It is now commonly understood that brands represent significant corporate value and are among an organization’s most valuable intangible assets, which now comprise up to 90% of the value of the S&P 500. In recent years, Boards and private equity firms have increasingly recognized the additional strategic and financial value that strong brands bring to an enterprise. This value has been demonstrated in brand valuation rankings and acquisition prices worldwide. Brands, therefore, require ongoing attention,...
