In the midst of today’s volatility and turmoil, boring has become alluring. Not as escapism or retreat. People still want exhilarating experiences, but without risks, extremes and recklessness. It’s finding the extraordinary in the ordinary. Which is to say, boring.
Nike has seen better times, according to The Wall Street Journal. Many recent strategic choices have not worked to Nike’s benefit. Part of Nike’s current problematic situation is that Nike violated some critical brand-business building principles. Sure, there were extenuating circumstances as a result of Covid-19. But the pandemic and the way in which customers responded to imposed lifestyle changes are all the more reasons to apply, implement, and live by the essentials of proper...
