May 2023 - Page 3 of 3 - Branding Strategy Insider

Successful Brands Use This Plan To Win

May 8, 20237 min

On May 1, 2023, Sprouts Farmers Market reported very positive news during its earnings call. The Wall Street Journal’s Market Report indicated that Sprouts’ first quarter earnings rose 24%. Sprouts’ CEO Jack Sinclair told analysts, “We are pleased with our first quarter; we believe our long-term growth strategy is gaining traction and driving positive performance. Our results included comparable store sales growth of 3.1%, total sales growth of 6 percent and adjusted diluted earnings per...

by Steve Wunker

Brand Culture

How To Create An AI-Ready Company Culture

May 4, 20233 min

Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs.

by Jonathan Tofel

Brand Innovation

6 Points Of Ideation For Powerful Product Ideas

May 3, 20235 min

One of the simplest ways to come up with good ideas is to push your team’s thinking beyond their current frameworks. To that end, we love this six points of ideation model for idea generation:

by Larry Light

Brand Management

Tupperware’s Brand Mismanagement Example

May 2, 20237 min

We may soon have a world without Tupperware. Recently, there have been numerous doom-laden reports on the sad situation for this iconic American brand-business. In fact, a brief Nexis search of Tupperware-demise articles for the past week alone turned up 13 pages of commentary.

by Patrick Hanlon

Brand Strategy For Startups

Startup Strategy: Making People Care

May 1, 20236 min

There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares.

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