Why Brand Strategy Is Important
January 18, 20228 min
So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE.
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January 2022 - Page 2 of 4 - Branding Strategy Insider
5 Keys To Growing A New Brand
January 14, 20225 min
‘Buying a brand for the first time does not require a major conversion, just a bit of mental availability’ A new brand has to build ‘essential memories’, which are not about the brand superiority or differentiation, but simply what it is (eg a soft drink) and what is looks like (so it can be found). Therefore, it is key to define the category you are in, and that you are a plausible option in it....
Transitioning From Financial To Customer Capitalism
January 13, 20224 min
To change the way the business world defines and measures success, we need additional courageous leaders to join the movement. We must build a stronger and broader community across all stakeholders to hasten the transition from financial to customer capitalism. We need six things:
6 Ways To Inspire Creative Thinking In Your Team
January 12, 20226 min
“How do I get my team to show creative thinking?” Under normal circumstances, many executives we work with routinely face this challenge. But with the pandemic transforming the way we do business, bold thinking has turned into a necessity.
Real Change Requires A Challenger Mindset
January 11, 20227 min
At the end of 2021 Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection. After all, he changed the automotive category. His vision and impressive focus created a future in which he wins and all other entries are currently playing by his rules. With the brand he created, Tesla, he has shown that it is possible to break established...