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August 2021 - Page 2 of 2 - Branding Strategy Insider

by Larry Light

Brand Management

The 8 P’s To Planning Brand Success

August 10, 20215 min

CVS, the retail pharmacy-healthcare chain that also owns Aetna insurance, created a platform for progress with the goal of taking a prominent position providing continuing health care to communities. This plan was devised and in place in advance of the current corona virus crisis. That platform is helping to forge a brand business poised for enduring profitable growth.

by Steve Wunker

Brand Innovation

Finding New Ways To Resonate With Customers

August 9, 20217 min

At first glance, the liquor business may not seem in dire need of customer-centric innovation. After all, revenue from the alcoholic beverage market has been steadily rising over the past decade and is projected to continue that way, after a slight dip in the wake of Covid-19. Drinks have become a critical ingredient in many customers’ experiences, whether it’s a casual night out with friends or a more formal occasion. To top it off, the...

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