As we plan for businesses to reopen, leaders are faced with one of the most critical moments in their career. How they lead through the reintegration process and throughout the next 18 – 24 months of uncertainty could set their organizations on a path to greater organizational performance and stronger stakeholder value, or create a situation of workforce resentment, anger and disconnection that could cost them everything.
Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. Here are five of the proven benefits.
The rules of perceived value are changing amidst COVID-19. The pandemic has brought to light new drivers of perceived value, threats to named brands, and ways to protect and grow your brand through this crisis and beyond.
How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business.
In a now classic Harvard Business Review article, Ansoff (1957) identified four strategies for business growth. These four strategies also identify four basic types of marketing plans and the types of investments and activities associated with each. The strategies are defined by whether the focus is on new or existing products and new or existing markets.
