6 Ways Brands Can Keep Calm And Carry On
February 13, 20175 min
It’s a cultural marque in its own right, but in these turbulent times, it’s also a highly relevant piece of advice.
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February 2017 - Page 3 of 4 - Branding Strategy Insider
How Brands Create Value For Customers
February 9, 20176 min
In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to customers?
9 Benefits Of Building Strong And Admired Brands
February 8, 20176 min
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition.
Brand Values Are Tested In The Age Of Trump
February 7, 20174 min
American marketers have an exquisite dilemma: should they stand against President Trump’s policies and risk alienating half their market, or stay impartial and weaken their brand values?
Why American Brands Should Avoid Politics
February 6, 20172 min
It seems to be the question of the moment, in meeting after meeting: “If you were preparing a strategy for an American brand right now, what would you tell them to do?”