February 2016 - Page 4 of 4 - Branding Strategy Insider

What Type Of Products Are You Really Selling?

February 3, 20167 min

Is your business selling a niche, fad or mass market consumer discretionary product? The answer makes a big difference in how to best market and manage growth for new product launches. To explore these product distinctions – and see the consequences of making the wrong bet — consider what a well-known company making action video cameras and another selling home carbonated soft drink machines have in common.

by Mark Di Somma

Brand Management

How One Brand Can Appeal To Different Customers

February 2, 20163 min

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Robert, a Director of Brand Strategy from New York, New York asks this about how one brand should address different needs and mindsets for different customers.

by Mark Di Somma

Brand Management

10 Brand Threats And How To Counter Them

February 1, 20168 min

There are a lot of things that brands keep doing that put their value at risk. By way of a checklist, here are ten threats and how marketers can counter them.

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February 2016 - Page 4 of 4 - Branding Strategy Insider

What Type Of Products Are You Really Selling?

How One Brand Can Appeal To Different Customers

10 Brand Threats And How To Counter Them

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