It seems everywhere you look these days there is a marketer proclaiming the death of demographics. From experts at Mindshare to JD Power and from publications as diverse as CMO.com and Brand Quarterly, it would appear that the era of demographic targeting has come to a close.
Recently Budweiser has been taking flak for its continuing aggressive stance against craft beers.
I love this observation by Jay Deragon about the Social Learning Curve: “All things social are creating a herd of copycats following practices, methods and behavior created by the frenzy of learning something new…”
Most of us are ignorant about prices. Experiments have shown that people will:
Consciously or not, many brands are now running a freemium model.
