The Real Online Shopping Challenge For Brands
January 9, 20153 min
Making people more interested in your brand is one challenge. Making them more loyal is quite another.
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January 2015 - Page 4 of 4 - Branding Strategy Insider
7 Keys To Planning Brand Growth
January 7, 20156 min
As you plan to grow your brand the logistics of making growth happen should be strongly influencing the targets you set.
Building Habit Forming Products
January 6, 20154 min
Nir Eyal spent years in the video gaming and advertising industries. I first became aware of his work through his articles (his work can be found in Harvard Business Review, The Atlantic and TechCrunch) and his blog. Recently he released the book “Hooked” in which he promulgates a process that he says successful brands can embed in their products and communication approaches to subtly encourage shifts in customer behavior.
Why Consumer Brands Are Increasingly Personal
January 5, 20152 min
This is the year of wearables it seems. Morgan Stanley are predicting shipments will top 70 million this year and grow to 248 million by 2017. But the thought that wearables themselves will feature in consumer and business spending across areas ranging from fashion and fitness, healthcare and insurance also points to escalation of another trend.