The Emotional Drivers Of B2B And B2C Brands
November 6, 20143 min
Philip Kotler once described brands as helping people to make decisions.
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November 2014 - Page 2 of 2 - Branding Strategy Insider
The Problem With Brand Value
November 4, 20144 min
The problem with Brand Value is really simple: no one agrees on it.
Pricing The Brand Ecosystem
November 3, 20143 min
Take a look at the diagram below courtesy of Ryan Jones (thanks for the point Marc Abraham). It shows how Apple spans its offerings over a surprisingly wide range of price points.