Change Management And The Power Of Language
July 9, 20143 min
Change programs are so often about actions. So much so in fact that the dialogue that surrounds and informs those changes can be dismissed as “just talk”.
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July 2014 - Page 4 of 5 - Branding Strategy Insider
Rethinking Digital Customer Engagement
July 8, 20144 min
The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago artist Leo Salvaggio is currently crowdsourcing funding.
Building A Cult Status Brand
July 7, 20143 min
In a world dominated it seems by the push for scale and mass coverage, it’s easy to forget that sometimes the smartest thing you can do is the polar opposite:
Why Brand Management Will Replace Marketing
July 3, 20144 min
P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. To me, it could point to a fundamental re-examination of the role of the people responsible for brands.