Apple’s remarkable rise, coupled with Steve Job’s recent death, has prompted quite a few people to reflect on the historical impact of the “Think different” ad campaign and the “To the crazy ones” commercial that launched it.
I have positioned five wealth management brands and over a dozen other financial service brands in my brand consulting career.
My colleague, Graham Page, passed me a copy of USA Today’s January 21st edition and suggested I might want to read Michael Wolff’s article, “Don’t write print ads off just yet.” In the article, Wolff decries the state of the print advertising art and seeks to pitch the medium’s strengths versus the allure of TV and digital. Unfortunately, I don’t think that in the process Wolff does print advertising or himself any favors.
