We regularly answer marketing questions here on Branding Strategy Insider. Today’s question comes from a number of marketers in response to the passing of Steve Jobs. They ask…
No doubt in the days ahead much will be written about the life of Steve Jobs. His passing will indeed leave a void for many. Like the classic hero’s journey, his extraordinary accomplishments in life will be long remembered by devotees and detractors alike. So it is with great genius.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Pam, a VP of Marketing in Miami, Florida who has this brand strategy question.
You’ve all heard the timeless advice “know your customer”. Most marketers agree knowing the customer is fundamental to serving the customer. Basic stuff right? But I wonder how committed brand managers are to really knowing their customer? The very term “brand manager” implies something less that “brand builder”. In our opinion, to be a brand builder requires empathy for the customer!
