Apple: Brand Of Profits
June 11, 20104 min
Last week, Apple overtook Microsoft as the world’s most valuable technology company. How has it managed to be so successful?
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June 2010 - Page 2 of 3 - Branding Strategy Insider
Of Global Branding And Strategic Intent
June 10, 20101 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers everywhere. Today we hear from Paskaline, a marketer from Windhoek, Namibia asks…
The Overlooked Power Of Category Names
June 9, 20106 min
High-fructose corn syrup is getting a bad name. Hunt’s ketchup is the latest product to replace corn syrup with old-fashioned sugar.
Positioning A Place Brand
June 8, 20108 min
As anyone involved with branding municipalities knows, there are three primary audiences for municipalities – residents, businesses and tourists. (There are other audiences as well, but for the sake of simplicity, I will focus on these audiences.)
Brand Design: A Penis For London’s Olympic Games?
June 7, 20104 min
They’ve done it again! Three years after the 2012 logo united England in disappointment, Locog – the organizers of the London Olympics – delivered another body blow for British design.