The Anti-Laws Of Luxury Marketing #16
November 3, 20092 min
16. Keep celebrities out of your advertising.
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November 2009 - Page 3 of 3 - Branding Strategy Insider
Brands And The Ladder Of Life
November 2, 20093 min
One of the typical questions marketing people ask themselves is, What’s the lifetime value of a customer?
Uniting Naming And Promotion
November 1, 20091 min
X-13D? What kind of name is that for something you pop into your mouth?