Overcoming Common Brand Problems- 25
February 13, 20071 min
Our countdown of the 40 Most Common Brand Problems rolls on…
NEW THINKING
Home2007
February 2007 - Page 4 of 6 - Branding Strategy Insider
Welcome Aboard: John Selvaggio
February 12, 20071 min
I am excited to welcome John Selvaggio to The Blake Project team.
Building Winning Brands – 1 Of 16
February 11, 20073 min
Having spent the majority of my adult life building, managing and leveraging brands and then having written a 320 page book on brand management, it is actually quite difficult for me to “net out” the 16 most important things to know about building winning brands.
Exploring Brand Equity Measurement
February 8, 20072 min
“You can’t manage what you don’t measure.” ~ Peter Drucker This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives: