Brand Naming: The Art Of Clipping
May 10, 20091 min
Why squander four syllables on “advertisement” when “ad” conveys the same thought in one? That’s the motivation behind Clipping – the shortening of an existing word or term.
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Naming - Page 13 of 17 - Branding Strategy Insider
Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
Painful Brand Naming Lessons
May 9, 20093 min
How important is research in Brand Naming? You be the judge…
Naming A New Brand Vs. An “Enhanced” Brand
May 6, 20091 min
Let’s say your brand has a significant and genuine improvement, and not just a cosmetic change. Most marketers agree that the new product deserves its own brand name and separate identity.
Word Collisions: The Odd Couples Of Brand Naming
April 28, 20091 min
Word collisions are unexpected juxtapositions of language that can create memorable brand names. (Example: DreamWorks.)
When Your Name Is Your Promise
April 23, 20091 min
When the sign over the door says Excellent Bagel & Bakery Equipment, what’s a prospect to think?