Brand Name Flowers Trend In Bloom
October 11, 20092 min
Brand-name blooms are the hot new products at nurseries, garden shops and landscapers. Perhaps you thought of roses and daisies as commodities? No longer.
NEW THINKING
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Naming - Page 10 of 17 - Branding Strategy Insider
Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
When Your Brand Name Is Unfortunately Funny
October 10, 20093 min
A boarding school for smart kids named the Dummer Academy? Your jet is landing at Robin Hood Airport? A glucosamine supplement named Joint Juice?
Tackling A Town With A Brand Identity Crisis
September 27, 20093 min
Freedom? Winthrop? New Prospera? What should we call it?
Brand Naming Humans Proves Promotional
September 26, 20092 min
The Globe and Mail newspaper in Toronto called it “a marketing stunt that takes branding to a new extreme.” What’s the news? Humans have now been branded.
Double Branding’s Disadvantage
September 13, 20093 min
Branding is so popular in boardrooms today that some companies are overdoing it. “If one brand is good,” goes the thinking, “then two must be better.”