Marketing Budget: How Much Should Brands Spend?
March 30, 20123 min
The most frequently used metric of marketing spending is a percentage of the entity’s revenues.
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Marketing Budget - Page 2 of 2 - Branding Strategy Insider
Few decisions have as much impact on the success of a brand as does the marketing budget.
Marketing Budget Requests: Getting What You Need
September 23, 20082 min
This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year.