Overcoming Common Brand Problems – 9
November 7, 20061 min
We are tackling the 40 Most Common Brand Problems. Presenting Number 9...
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Common Brand Problems - Page 8 of 9 - Branding Strategy Insider
It’s often not hard to see why brands have failed – especially after the fact. More often than not, common brand problems are to blame. Each making a negative impact on brand equity.
Overcoming Common Brand Problems – 8
October 30, 20061 min
Did you happen to read about Union Products closing its doors months shy of its 50th anniversary? The fate of the company known for starting the 'pink flamingo lawn ornament craze' in the 50's is a recent example of what can happen as a result of Common Brand Problem Number 8...
Overcoming Common Brand Problems – 7
October 22, 20061 min
Welcome to Common Brand Problem Number 7: Defining your brand too narrowly, especially as a product category (for instance, “greeting cards” versus “caring shared”)
Overcoming Common Brand Problems – 6
October 18, 20061 min
We have been looking at The 40 Most Common Brand Problems - and how to overcome them. Some are harder than others...
Overcoming Common Brand Problems – 5
October 10, 20061 min
Common Brand Problem Number 5: Confusing brand management with product management