Business Strategy - Page 2 of 9 - Branding Strategy Insider

5 Strengths Changing Organizations Must Exhibit

There are five key dimensions against which an organization must exhibit strength. We interviewed people representing over ninety organizations, from a wide array of categories, for our book Shift Ahead. Some of them were successful in shifting; others were less so. Nevertheless, all could attest to the fact that these five dimensions were essential elements in being able to shift at critical moments of change.

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