Top Ten Integrated Marketing Trends For 2010
October 27, 20095 min
1. Less will get done: until we learn to do more with less.
NEW THINKING
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Branding Trends - Page 5 of 5 - Branding Strategy Insider
Why are trends important in branding? Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires.
10 Branding And Marketing Trends for 2010
October 1, 20094 min
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do.
The Future Of Marketing
August 17, 20073 min
Marketing isn’t what it used to be. In 2003, advertising spending across the world increased on average by 3.6% – however the returns from that spend decreased by 3.4%. Disruption is upon us.
Merging Marketing & Human Resources
February 24, 20071 min
A current trend in some companies is to include the human resource function as a part (and in support) of the marketing function.