Top Ten Integrated Marketing Trends For 2010
October 27, 20095 min
1. Less will get done: until we learn to do more with less.
NEW THINKING
1. Less will get done: until we learn to do more with less.
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do.
Marketing isn’t what it used to be. In 2003, advertising spending across the world increased on average by 3.6% – however the returns from that spend decreased by 3.4%. Disruption is upon us.
A current trend in some companies is to include the human resource function as a part (and in support) of the marketing function.