How Great Marketers Achieve More
What skills do great brand marketers possess? What about the characteristics of great marketers? What traits separate the good from the great?
NEW THINKING
What skills do great brand marketers possess? What about the characteristics of great marketers? What traits separate the good from the great?
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy.
This past week, marketers from diverse consumer and B2B brands gathered in San Diego to embark on a hero’s journey to create new value for their brands at the premier of The Un-Conference: 360° of Brand Strategy for a Changing World. And what a journey it was!
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a unique experience around brand strategy for you. One that challenges the thinking about brands and brand management. And one that breaks free from yesterday’s marketing conference format.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Debbie, a global brand manager from New York, New York writes: