How Brand Marketers Evolve
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin
NEW THINKING
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy, limited to 50 participants.
What skills do great brand marketers possess? What about the characteristics of great marketers? What traits separate the good from the great?
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy.
This past week, marketers from diverse consumer and B2B brands gathered in San Diego to embark on a hero’s journey to create new value for their brands at the premier of The Un-Conference: 360° of Brand Strategy for a Changing World. And what a journey it was!