Branding and Social Media - Page 6 of 9 - Branding Strategy Insider

Brand Marketing: Powerful Networks And Weak Ties

September 18, 20129 min

A recently published study in Nature has been making minor headlines with its findings that close Facebook friends can boost the likelihood to vote. This study has caught the eye of brand marketers because these findings seem to validate the investments being made nowadays in viral marketing, particularly those involving online social networks. But it shouldn’t come as a surprise that people are influenced by their close friends. Instead, what’s surprising about this new study...

by Walker Smith

Brand Marketing: A New Era Begins

June 4, 20123 min

The power of kinship is the fuel that will fire the foreseeable future of commerce, culture, creed, and, indeed, the whole character and economy of life itself. Social networks, in particular, have put kinship on the radar of brand marketers.

by Walker Smith

Marketers Must Change Their Focus To Connections

May 25, 20126 min

The arc of the Internet is misunderstood.

by Thomson Dawson

Social Media Marketing Is An Oxymoron

May 24, 20124 min

The number one topic and trend many CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation, so they can do more marketing. In my view, social media marketing is an oxymoron.

by Walker Smith