How Pricing Impacts Brand Reputation
July 21, 20153 min
Most of us are ignorant about prices. Experiments have shown that people will:
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Brand Value & Pricing - Page 7 of 16 - Branding Strategy Insider
Brands send powerful messages through how they price. Price can be influential in portraying a brand as affordable and ‘on the side of the customer’, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that seems far too steep. Explore brand value and pricing strategies on Branding Strategy Insider.
The Changing Tides Of Brand Economics
July 20, 20155 min
Consciously or not, many brands are now running a freemium model.
8 Ways To Build A More Valuable Brand
February 23, 20154 min
We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets.
Brands And Discounts: A Dangerous Liaison
February 17, 20153 min
Failing retail brands often have a second theme that unites them: discounting.
9 Factors That Help Anchor Your Brand Price
January 28, 20155 min
Behavioral economists refer to the decision making process brands use to set a price in the minds of consumers, especially when those buyers are dealing with something that is unfamiliar to them, as “anchoring”.