10 Keys To Aligning Organizations And Brand Promises
At The Blake Project We have helped many organizations build their brands from the inside out. In the process, we have learned what is critical to the success of those endeavors.
NEW THINKING
At The Blake Project We have helped many organizations build their brands from the inside out. In the process, we have learned what is critical to the success of those endeavors.
The goal of any brand positioning exercise is to develop a brand promise that is unique, compelling and believable.
Who cries for struggling auto dealers and manufacturers? It’s important for many that they succeed, so I know there are deep pockets of sympathy. I wrote this back in the Fall to try and help soften the barbed emotional barriers that surround the buying experience.
The simple truth about branding...
Keeping it 'Real'. In branding that can be defined as the art of making promises you can really keep. Saying what you mean and doing what you say. It's no secret that the strongest brands...