A Guide For Licensing In Brands
September 3, 20111 min
Disney and Marvel have long been successful in licensing their brands. Is your brand ready to benefit from global brand licensing? You know you are ready for licensing in brands when you have:
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Brand Licensing - Page 5 of 7 - Branding Strategy Insider
By definition brand licensing is the renting or leasing of an intangible asset. It is also defined as an opportunity to extend value. Companies extend their brands via licensing for a variety of reasons. Brand licensing enables companies with brands that have high preference to unlock their brands’ latent value and satisfy pent-up demand. Through licensing, brand owners have the ability to enter new categories practically overnight, gaining them immediate brand presence on store shelves and often in the media. Let’s take a deeper look at the benefits that make licensing so attractive to brand owners.
Mr.Trump: Be True To Your Brand And Your Partners
August 3, 20113 min
On Friday, July 29, 2011, USA Today showcased an article on the front page of their business section titled Donald Trump Faces Lawsuit Over Business Deals.
What Is An Optimal Structure To License Brands?
May 12, 20113 min
Best-in-class manufacturers, such as Coca-Cola, General Mills and Kellogg’s, often license brands such as Disney, the NFL or the Beatles into their company to increase sales, reach a wider consumer base, and in general, improve their business results.
Technology Licensing And Brands
February 28, 20112 min
I was talking to a prospective client the other day. We were discussing how product innovation is critical to helping brand owners stay connected with their consumers. One of the best examples of this is to consider what Apple has done with their iPod, iPhone and most recently the iPad.
Brand Licensing Optimization Checklist
December 3, 20104 min
Whether your brand licensing practice is decades old or just starting out, optimizing it is critical to the long-term health and vibrancy of your brand.