“How do I get my team to show creative thinking?” Under normal circumstances, many executives we work with routinely face this challenge. But with the pandemic transforming the way we do business, bold thinking has turned into a necessity.
At first glance, the liquor business may not seem in dire need of customer-centric innovation.
Three years ago, Co-operators —one of the largest underwriters in the Canadian insurance industry—took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
At first glance, the liquor business may not seem in dire need of customer-centric innovation. After all, revenue from the alcoholic beverage market has been steadily rising over the past decade and is projected to continue that way, after a slight dip in the wake of Covid-19. Drinks have become a critical ingredient in many customers’ experiences, whether it’s a casual night out with friends or a more formal occasion. To top it off, the...
Not that long ago, it would have seemed strange for companies to send their employees into consumers’ homes to observe how they used products and tackled challenges. Now, corporate anthropologists and ethnographers – researchers trained to observe people and cultures – are fairly common, especially among consumer goods companies. The same companies that once led the way in popularizing ethnographic research – customer-centric leaders such as P&G, Intel, Ford, and General Motors – are now...
