How fast do you want your brand to grow? Even the question is loaded. At a time when rapid seems to be the only desirable speed for everything, it’s easy to believe that foot-to-the-floor is the only pace in town.
This thought-provoking presentation includes some interesting observations on the contrasting effects of brands on the world.
The model for achieving ambitious growth is well documented: a combination of organic and inorganic growth that sees companies looking to gain market share at the expense of their competitors in markets they already occupy, as well as looking for inorganic growth through an adjacent market strategy and/or prospecting for high-return greenfields markets beyond that.
As you plan to grow your brand the logistics of making growth happen should be strongly influencing the targets you set.
As marketing teams finalize plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set.
