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Big Data - Page 3 of 3 - Branding Strategy Insider

For Big Data to add value it has to be better not just bigger. There is no value in it simply because it’s more. Big for the sake of big is sure to mislead. More without better is less. Big Data must improve brand marketing, and when it does that it’s not big, it’s better.
Big Data: Beyond The Bias

Kate Crawford, a principal researcher at Microsoft Research and a visiting professor at the MIT Center for Civic Media, has written a provocative post on the HBR Blog titled, “The Hidden Biases in Big Data.” She quotes former Wired Editor-In-Chief, Chris Anderson, as saying, “with enough data, the numbers speak for themselves.” Crawford then asks, can numbers actually speak for themselves?

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