For emerging next generation brands, there’s never been more opportunity to leverage the power of their brand story – if only they knew how.
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Thomson Dawson, Author at Branding Strategy Insider - Page 4 of 20
Publicity, image, design, taglines, slogans and great brand names — which of these is the most important to a growing startup brand? The answer is none of them.
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.
Graphic Standards Manuals, Brand Guidelines or Brand Standards are a critically important management tool for brand owners to insure their brand identity assets are correctly and consistently reproduced over all media channels.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Susan, a Vice President of Marketing in New York, New York who asks this on increasing the appeal of a brand…