Much to the annoyance of every namer I know, it seems there’s an unwritten rule that all articles and blog posts about brand naming must start with the same familiar quotation:[1]
NEW THINKING
Much to the annoyance of every namer I know, it seems there’s an unwritten rule that all articles and blog posts about brand naming must start with the same familiar quotation:[1]
Everyone’s heard stories of great brand names chosen randomly from a hat full of employee suggestions, from the pages of a dictionary, or from an all-night brainstorm.